Outkast x Nike “University of Georgia” Collection

The Nike x University of Georgia x Outkast “Outkast U” Collection is a historic, limited-edition capsule that bridges legendary Southern hip-hop heritage with collegiate athletic tradition. Designed in collaboration with creative studio Class Trip, the collection celebrates the deep cultural ties between Georgia’s music, education, and sports landscapes ahead of the historic Georgia vs. Florida rivalry game in Atlanta. The pieces seamlessly blend the University of Georgia’s iconic “G” logo with Outkast’s signature crown and lyrical motifs from albums like ATLiens. From premium, high-end pieces like the $1,200 red wool Varsity “Destroyer” jacket to co-branded rugby shirts, heavy fleece hoodies, and numbered-96 jerseys worn by the players on the sideline, the capsule serves as both a high-fashion statement and a profound love letter to the enduring impact of André 3000 and Big Boi.