50% OFF the latest Represent apparel
use code: SHOUTS50 at checkout
Founded in 2011 by brothers George Heaton and Mike Heaton in Manchester, United Kingdom, the British luxury streetwear label Represent, also known as Represent Clothing or Represent Clo, emerged from George Heaton's graphic design project during college. Inspired by the potential to transform his art into graphic apparel, Heaton began sourcing blank clothing and screen-printing designs locally. Over the past decade, Represent Clothing has flourished, swiftly ascending to become one of Britain’s foremost fashion brands. The brand adeptly blends luxury aesthetics with graphic immediacy, solidifying its position as a powerhouse in British fashion. Known for its everyday graphic apparel range, including hoodies, t-shirts, joggers, cargo pants, sweatpants, and knitwear, Represent continues to captivate fashion enthusiasts worldwide.